Social Media & The Age of Accessibility

Two hundred years ago, people had to write letters in order to keep in contact with each other. Eventually, telegrams were invented for short, urgent messages, usually to be followed by a letter. Then came the telephone, and eventually the internet and email. Instant messaging and texting seemed to be the most efficient way we had of keeping in instant communication even at great distances. Then social media arrived and changed the game for everyone. Not only can we communicate with each other instantly, but we can communicate with entire social circles en masse with the instant click of a “send” button. We can let everyone on Facebook know that we’re getting our hair cut or eating Chinese food. We can “livetweet” our favorite TV shows for all on Twitter to see. We can, and often do, share any activities of our daily life online…and our friends or followers can respond.

One of the most marked differences in accessibility that social media has created has been with respect to celebrities. Almost all of our favorite actors and singers, authors and artists, can be found on Twitter, and there’s no screening process to communicate with them. You can simply reply to one of their tweets or “tag” them, and in the best case scenarios, brag to all your friends that so-and-so “favorited” your tweet or even replied to you. This is a far cry from the days of sending a letter to our idols, and it has pros and cons. The benefits are clear: it’s a way of equalizing everyone, from all walks of life, and it makes communicating with people over long distances a cinch. It also makes it easier for someone to attack a person they don’t like online and make sure they see it. More than that, it can be exhausting to have to be constantly accessible to the rest of the world.

This is the world we live in today, though, and it’s often the case with small businesses. A small business without an active social media presence is most likely to be looked over for a competitor that has an active social media presence. It’s not enough to have social media profiles and never use them anymore. It’s not enough to occasionally post updates and pictures of all that your business is doing. It’s important, possibly most important, to communicate with your followers and form relationships with the people who are interested in your business. The most successful businesses on social media are companies like Denny’s, who develop a personality to their social media marketing, responding to those who reach out to them with witty jokes and light, accessible language. A major diner corporation manages, in less than 140 characters, to convince you that it is personally your friend. That’s the kind of social media accessibility that customers are looking for these days.

Successful social media marketing requires a few key elements: a natural charisma and talent for reaching customers on their level, or an excellent social media manager. A strategy with a consistent persona on social media is important. More than anything, it calls for availability, not just during business hours, but during all the hours that your customers might be awake and tuned in to social media. This is why your custom app with glapprapps includes links to all your social media pages. It benefits both customers and businesses. When customers see those links, they see a way to easily connect with you, ask any questions they might have or simply tell you how much they appreciate your services. When you see those links, you see a reminder to check all your social media accounts and engage with your customer base as they try to reach you.

Does that sound like something you need? Why not register for your own app on Google and Apple starting at $10/mth?

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  • glapprapps » Top Digital Marketing Trends of 2017

    […] had to write letters or leave a content card or write a review. With social media, that changed and businesses and customers became more accessible to each other. Now, customers can plainly tell businesses what they think just by tweeting them: what they like […]

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